It seems hard to believe, but Black Friday is now just two weeks away.
Shopping on the day after Thanksgiving isn’t as big as it used to be, thanks largely to the increase in online shopping. Because of that, there’s also a special day, Cyber Monday, set aside for those who prefer to shop at home or during their workday. Both days are prime days for savvy shoppers looking for the best deals on the must-have gifts this season.
BetKentucky.com - your number one source for Kentucky sports betting coverage - wanted to see what states are the most interested in Black Friday and Cyber Monday deals. We used Google Trends to rank states based on a combined interest score for “Black Friday,” “Black Friday deals,” “Cyber Monday,” and “Cyber Monday deals.” It turns out Kentuckians are among those most interested in the two big shopping days.
States Most Interested In Black Friday and Cyber Monday Deals
Rank | States | Total Score |
1 | New York | 373 |
2 | West Virginia | 239 |
3 | North Dakota | 198 |
4 | Arkansas | 197 |
5 | Kentucky | 180 |
T-6 | Iowa | 174 |
T-6 | South Dakota | 174 |
8 | Alabama | 168 |
9 | Utah | 97 |
10 | Mississippi | 89 |
11 | Wyoming | 81 |
12 | Ohio | 80 |
13 | Hawaii | 44 |
14 | Montana | 41 |
15 | California | 25 |
Using SEMRush.com, we found the search volume for the terms “Black Friday,” and “Cyber Monday,” in Kentucky to see which is more popular in the state. All searches were done between October 12, 2024 – November 12, 2024.
Kentucky Preferences: Black Friday vs. Cyber Monday
Situation | Search Volume |
Black Friday | 4.4K |
Cyber Monday | 720 |
Just how big will this year’s shopping season be? According to the National Retail Federation, the forecasted per-person spending for the holidays is $902, up from last year’s $875. The NRF estimates shoppers will spend about $640 on individual gifts for family and friends, with the remainder going toward candy, decorations, and other items.
While Black Friday and Cyber Monday are big shopping days, the foundation adds that 45% shop before November, mainly because they can spread out their budget while avoiding crowds and the last-minute shopping rush.
In addition, more than half, 57%, of all shoppers are expected to buy some gifts online this season. It’s 59% of those between 18-24. Department and discount stores also remain popular, with nearly half of all adults and similar percentages of 18-to-24-year-olds visiting those stores.
BetKentucky.com may not be able to help you with your holiday shopping, but we can help you pick out the best Kentucky sports betting app. Check out our reviews and see what promo offers are available.
Author
Steve is an accomplished, award-winning reporter with more than 20 years of experience covering gaming, sports, politics and business. He has written for the Associated Press, Reuters, The Louisville Courier Journal, The Center Square and numerous other publications. Based in Louisville, Ky., Steve has covered the expansion of sports betting in the U.S. and other gaming matters.
